Romagna Promotes Cycling Vacations in Ireland

Bologna – A delegation from Romagna is travelling to Dublin from 3 to 6 November 2026 to promote the region as a cycle tourism destination. The trip is part of the international Door to Door initiative supported by Visit Romagna and the Terrabicie consortium in cooperation with APT Servizi Emilia-Romagna. The aim is to attract Irish cyclists to holiday in Romagna.

New air route as a strategic opportunity

Dublin was chosen as the target of the promotional campaign for strategic reasons. From 2027, Ryanair will offer a new direct service between the Irish capital and Federico Fellini International Airport in Rimini (RN). The Romagna airport is set to become a base for the Irish low-cost airline. Tourism officials hope the new infrastructure will bring more cyclists and outdoor enthusiasts from Ireland to the region from spring 2027.

Targeted meetings with Irish partners

The three-day mission includes ten B2B meetings with representatives of the Irish tourism and sports sectors and the media. The delegation will meet specialist cycle tour operators, cycling clubs and bicycle shops. They plan to present Romagna’s cycling routes and tourism offerings, particularly the Via Romagna routes, with the aim of including them in catalogues for the coming season. Talks with sports and travel journalists from leading Irish newspapers are also planned. This should raise Romagna’s visibility in the foreign press and publicise the new flight.

Irish market seen as an attractive target group

According to the organisers, the Irish market has considerable potential. They say Irish travellers have strong purchasing power, an awareness of sustainable tourism and keen interest in combining sport, historic places and food. Further commercial activity is planned after the Dublin trip to reach new agreements with tour operators and organise familiarisation trips to Romagna.

Information provided by APT Servizi Emilia-Romagna. Dates, prices, and schedules are subject to change; please refer to the providers' official websites for the most up-to-date information.